About the course
Overview
About Amity University Mumbai
Amity University Mumbai, officially known as Amity University Maharashtra, is located at Bhatan, Somathne, Panvel, Maharashtra. The university offers undergraduate and postgraduate programmes across areas including management, commerce, engineering, law, sciences and other disciplines.
The Amity Business School, Mumbai offers the BBA (Honours/Honours with Research) programme. The programme is designed to develop management graduates with strong business knowledge, professional skills, analytical thinking, leadership capabilities and industry-oriented competencies.
The programme follows the NEP 2020-oriented four-year undergraduate structure, providing flexible multiple entry and exit options. Students can earn a Bachelor's degree after three years or continue into the fourth year for a Bachelor's degree with Honours / Honours with Research.
For students searching for BBA colleges in Mumbai, BBA courses in Panvel, or Amity BBA admission 2026, the programme offers a multidisciplinary management education with specialisation options in Marketing & Sales, Finance and Human Resources.
BBA Programme at Amity University Mumbai
The current official programme listing includes:
- BBA (Honours/Honours with Research)
Programme Details
| Category | Details |
|---|---|
| Programme | BBA (Honours/Honours with Research) |
| Program Code | 171509 |
| Institute | Amity Business School, Mumbai |
| University | Amity University Maharashtra |
| Campus | Mumbai / Panvel |
| Duration | 4 Years |
| 3-Year Exit | Bachelor's Degree |
| 4-Year Exit | Honours / Honours with Research |
| Eligibility | 10+2 with minimum 50% |
| Specialisations | Marketing & Sales, Finance, Human Resources |
| First-Year Non-Sponsored Semester Fee | ₹1.71 Lakh |
The current official Amity Mumbai programme page confirms Program Code 171509, 10+2 with minimum 50% eligibility, 4-year duration, and ₹1.71 lakh first-year non-sponsored semester fee.
BBA Specialisations at Amity University Mumbai
The BBA programme provides three primary specialisation options:
- Marketing & Sales
- Finance
- Human Resources
These specialisations allow students to develop focused knowledge while continuing to build a broad foundation in business management, accounting, economics, communication, analytics and entrepreneurship.
BBA Marketing & Sales Specialisation
About the Specialisation
The BBA Marketing & Sales specialisation is designed for students interested in marketing strategy, consumer behaviour, branding, sales and digital marketing.
Major Areas
Students can develop knowledge in:
- Marketing Management
- Consumer Behaviour
- Sales Management
- International Marketing
- Brand Management
- Market Research
- Digital Marketing
Career Areas
Graduates can explore careers in:
- Digital Marketing
- Brand Management
- Sales
- Marketing Research
- Advertising
- Business Development
- Customer Relationship Management
- Marketing Strategy
- International Marketing
This specialisation can be particularly suitable for students who are creative, communication-oriented and interested in brands, customers, advertising, digital platforms and sales.
BBA Finance Specialisation
About the Specialisation
The BBA Finance specialisation is designed for students interested in financial management, corporate finance, investments, financial markets and financial analysis.
Major Areas
Students can explore:
- Financial Management
- Corporate Finance
- Management Accounting
- Financial Markets
- Financial Derivatives
- Investment
- Financial Analysis
Career Areas
Graduates can explore:
- Financial Analyst
- Finance Executive
- Corporate Finance Associate
- Investment Analyst
- Banking Professional
- Financial Services Executive
- Risk Analyst
- Investment Management
- Financial Consulting
The Finance pathway can be suitable for students who are interested in numbers, investments, banking, financial markets and corporate decision-making.
BBA Human Resources Specialisation
About the Specialisation
The BBA Human Resources specialisation focuses on people management, organisational behaviour, recruitment and employee development.
Major Areas
Students can develop knowledge in:
- Human Resource Management
- Organisational Behaviour
- Recruitment
- Training & Development
- Talent Management
- Performance Management
- Employee Relations
Career Areas
Graduates can explore:
- HR Executive
- Recruitment Executive
- Talent Acquisition
- HR Operations
- Training & Development
- Talent Management
- Performance Management
- Employee Engagement
- HR Consulting
This specialisation can be suitable for students who enjoy people management, communication, organisational development and employee-focused roles.
BBA Course Structure
The BBA at Amity University Mumbai combines core management education with multidisciplinary and employability-oriented learning.
The curriculum includes:
- Management
- Accounting
- Finance
- Marketing
- Human Resources
- Economics
- Operations
- Business Analytics
- Entrepreneurship
- International Business
- Business Communication
- Behavioural Science
- Foreign Language
- Employability Skills
The official course structure also incorporates interdisciplinary subjects and activities alongside the core BBA curriculum.
BBA First Year Curriculum
The first year establishes the foundation for business and management education.
Key Subjects
Students study areas including:
- Financial & Corporate Accounting
- Management Foundations
- Business Communication
- Business Economics
- Information Technology for Business
- Behavioural Science
- Environmental Studies
- Academic & Creative Writing
- Leadership
- Identity & Personality Development
- Human Rights
- Social Work
The first-year curriculum also includes foreign language options such as:
- French
- German
- Spanish
The official course structure lists Financial & Corporate Accounting, Management Foundations, foreign languages, General Business Communication and Behavioural Science among the first-year subjects.
BBA Second Year Curriculum
During the second year, students move from foundational subjects toward more specialised business and management concepts.
Key areas include:
- Financial Management
- Marketing Management
- Human Resource Management
- Business Research
- Operations Management
- Business Analytics
- Entrepreneurship
- International Business
- Organisational Behaviour
- Business Communication
- Business Environment
The second year provides students with a stronger understanding of how different business functions operate within organisations.
BBA Third Year Curriculum
The third year introduces advanced management concepts and professional preparation.
Key subjects include:
- Management Accounting
- Financial Derivatives
- Consumer Behaviour
- Training & Development
- Operations Research
- International Marketing
- Production & Operations Management
- Employability Skills
- Behavioural Science
- Foreign Language
- Summer Internship
The official curriculum specifically lists a Summer Internship carrying 5 credits in Semester 5.
BBA Summer Internship
A major practical component of the programme is the Summer Internship.
The official BBA curriculum lists:
Summer Internship – 5 Credits
The internship provides students with an opportunity to understand workplace environments and apply classroom learning to real organisational situations.
Students can gain exposure to:
- Corporate Work Culture
- Business Operations
- Professional Communication
- Teamwork
- Problem-Solving
- Business Functions
- Industry Practices
Internship availability, organisation and role depend on the applicable university process and student opportunities.
BBA Course Duration
The programme follows the NEP 2020 four-year undergraduate framework.
| Academic Pathway | Duration |
|---|---|
| Bachelor's Degree | 3 Years |
| BBA Honours | 4 Years |
| BBA Honours with Research | 4 Years |
The official Amity Mumbai programme page lists the programme duration as 4 years, while the NEP structure provides the option of receiving a bachelor's degree after three years.
The four-year pathway can also provide an academic route toward a one-year master's programme under applicable regulations and can support eligibility for higher research studies, subject to prevailing rules.
BBA Eligibility Criteria
Candidates applying for BBA admission at Amity University Mumbai must have:
Passed 10+2 with a minimum of 50% marks.
Eligibility at a Glance
| Requirement | Details |
|---|---|
| Qualification | 10+2 / Class XII |
| Minimum Marks | 50% |
| Board | Recognised Board |
| Stream | As per applicable university eligibility |
| Programme | BBA Honours / Honours with Research |
The current official programme listing confirms 10+2 with a minimum 50% as the eligibility requirement.
Students should verify any board-specific or category-specific requirements before completing the application.
BBA Admission Procedure 2026
Students applying for Amity University Mumbai BBA admission 2026 can generally follow these steps:
Step 1 – Visit the Admission Portal
Open the official Amity University Mumbai admission portal.
Step 2 – Select BBA
Choose:
BBA (Honours/Honours with Research)
Step 3 – Complete the Application
Enter the required:
- Personal details
- Academic information
- Contact information
- Programme preference
Step 4 – Upload Documents
Submit the required academic and supporting documents.
Step 5 – Pay Application Charges
Pay the applicable application/processing fee shown on the live portal.
Step 6 – Selection Process
Complete the selection process applicable to the programme and current admission cycle.
Step 7 – Admission Communication
Selected candidates receive the applicable admission/selection communication.
Step 8 – Document Verification
Complete document verification and admission formalities.
Step 9 – Fee Payment
Pay the prescribed programme fee.
Step 10 – Confirm Admission
Complete enrollment and secure admission.
The exact selection procedure should be confirmed from the current Amity University Mumbai admission portal, as selection requirements can vary by programme and admission cycle.
BBA Application Fee
- Regular / On-Campus BBA: ₹1,500 (Non-refundable)
- Amity Online BBA: Approximately ₹1,100
BBA Admission Dates 2026–27
Amity University Mumbai is currently conducting admissions for the 2026–27 academic session.
The current official BBA page lists:
Last Date to Apply: 5 September 2026
This makes the current application deadline particularly important for students planning to apply for Amity BBA admission 2026.
| Admission Information | 2026–27 Details |
|---|---|
| Programme | BBA Honours / Honours with Research |
| Campus | Mumbai |
| Application Status | Admissions Open / Apply Online |
| Current Last Date | 5 September 2026 |
| Selection | As per university process |
Students should check the official portal for any extension, vacancy round or revised admission notification.
BBA Fees 2026–27
| Campus / Mode | Total BBA Fees |
|---|---|
| Amity Online BBA | ₹1.65 Lakhs – ₹3.46 Lakhs |
| Amity Noida | ₹5.34 Lakhs – ₹19.71 Lakhs |
| Amity Bengaluru | ₹8.70 Lakhs – ₹13.26 Lakhs |
| Amity Mumbai | ₹13.14 Lakhs – ₹13.98 Lakhs |
| Amity Lucknow | ₹11.52 Lakhs |
Note: Fees vary by BBA programme, specialization, campus, and Sponsored/Non-Sponsored category.
The total programme cost should be calculated using the applicable fee for each academic year because annual fees may change.
BBA Course Outcomes
A BBA at Amity University Mumbai can help students develop:
- Business Management Knowledge
- Leadership Skills
- Analytical Thinking
- Financial Understanding
- Marketing Skills
- HR Management Skills
- Business Communication
- Decision-Making
- Problem-Solving
- Team Management
- Entrepreneurial Thinking
- Professional Skills
- Digital Business Awareness
- Global Business Understanding
The programme's multidisciplinary structure combines management knowledge with behavioural science, communication, technology, foreign languages, leadership and employability-oriented learning.
BBA Industry Exposure & Practical Learning
The BBA programme incorporates practical learning through:
- Summer Internship
- Projects
- Case Discussions
- Presentations
- Business Analysis
- Seminars
- Industry Interaction
- Practical Assignments
- Employability Skills
- Professional Development
The curriculum is designed around experiential learning, industry integration and innovative pedagogy, helping students connect management concepts with practical business situations.
BBA Global & Multidisciplinary Exposure
One of the notable features of the Amity BBA structure is its multidisciplinary approach.
Students can receive exposure to:
- Foreign Language Learning
- Behavioural Science
- Leadership
- Information Technology
- Environmental Studies
- Communication
- Physical Education & Sports
- Academic & Creative Writing
- Entrepreneurship
- Research
- Employability Skills
The BBA curriculum specifically provides foreign language options including:
French | German | Spanish
BBA Technology & Business Exposure
Modern management increasingly depends on technology and data-driven decision-making.
The BBA curriculum provides exposure to areas such as:
- Information Technology for Business
- Business Analytics
- Financial Analysis
- Digital Marketing
- Business Research
- Operations Research
- Financial Technology Concepts
- Data-Oriented Business Decision-Making
This helps students understand the relationship between management, technology and modern business operations.
BBA Entrepreneurship Exposure
Entrepreneurship forms part of the BBA learning framework.
Students can develop knowledge related to:
- Entrepreneurship Fundamentals
- Business Ideas
- Innovation
- Business Planning
- New Venture Creation
- Startup Development
- Business Strategy
- Entrepreneurial Decision-Making
Students interested in starting their own businesses can use the BBA's management, marketing, finance and business planning knowledge as a foundation for entrepreneurship.
BBA Placements & Career Support
The BBA programme prepares students for employment through:
- Industry Interaction
- Internships
- Employability Skills
- Corporate Exposure
- Career Development
- Professional Skills
- Project-Based Learning
- Business Communication
- Industry-Oriented Education
The programme's structure combines academic knowledge with internship, employability and practical learning components.
Placement Package
A separate verified BBA-specific average salary package or BBA-specific highest salary package is not clearly stated on the current official BBA programme page.
Therefore, a specific salary figure should not be presented as a guaranteed BBA placement package.
Career Opportunities After BBA
The broad management foundation and specialisation options allow graduates to explore multiple career areas.
Marketing Careers
- Marketing Executive
- Digital Marketing Executive
- Brand Executive
- Sales Executive
- Market Research Analyst
- Business Development Executive
- Advertising Professional
- Customer Relationship Executive
Finance Careers
- Financial Analyst
- Finance Executive
- Corporate Finance Associate
- Investment Analyst
- Banking Executive
- Financial Services Professional
- Risk Analyst
- Investment Management Associate
Human Resources Careers
- HR Executive
- Recruitment Executive
- Talent Acquisition Associate
- HR Operations Executive
- Training & Development Executive
- Talent Management Associate
- Employee Relations Executive
Business & Management Careers
- Business Analyst
- Management Trainee
- Operations Executive
- Business Development Executive
- Consulting Associate
- Project Coordinator
- Corporate Management Professional
Entrepreneurship
Students can also explore:
- Startup Development
- Family Business
- Entrepreneurship
- Business Consulting
- New Venture Creation
Higher Studies After BBA
After completing a BBA, students can pursue postgraduate and professional programmes such as:
- MBA
- PGDM
- MMS
- M.Com
- Master's in Finance
- Master's in Marketing
- Master's in Human Resources
- Master's in Business Analytics
- Master's in International Business
- Master's in Management
Students planning for MBA admissions can consider entrance examinations such as:
- CAT
- XAT
- CMAT
- MAT
- GMAT
- MAH MBA CET
The four-year Honours / Honours with Research pathway can also provide an academic foundation for further postgraduate and research-oriented education, subject to prevailing regulations.
Which BBA Specialisation Should You Choose?
| Specialisation | Best For | Potential Career Areas |
|---|---|---|
| BBA Marketing & Sales | Students interested in brands, customers and sales | Marketing, Digital Marketing, Sales, Branding |
| BBA Finance | Students interested in numbers, investments and markets | Banking, Finance, Investment, Financial Analysis |
| BBA Human Resources | Students interested in people and organisations | HR, Recruitment, Talent Management, Training |
Choose BBA Marketing & Sales if:
You are interested in brands, advertising, digital marketing, sales, consumer behaviour and market research.
Choose BBA Finance if:
You enjoy numbers, investments, financial markets, banking, corporate finance and financial analysis.
Choose BBA Human Resources if:
You are interested in people management, recruitment, employee development, organisational behaviour and talent management.
Amity BBA vs Specialised BBA Programmes
Amity University Mumbai also lists other management programmes, including BBA Business Analytics, BBA Banking & Finance and BBA Business Psychology. However, the programme covered on this page is specifically:
BBA (Honours/Honours with Research) – Program Code 171509
with specialisations in:
Marketing & Sales | Finance | Human Resources.
Students should choose the programme based on whether they prefer general management with specialisation or a more specialised degree such as Business Analytics or Banking & Finance.
Amity University Mumbai BBA – Quick Facts
| Category | Details |
|---|---|
| University | Amity University Maharashtra |
| Institute | Amity Business School, Mumbai |
| Location | Bhatan, Somathne, Panvel, Maharashtra |
| Programme | BBA (Honours/Honours with Research) |
| Program Code | 171509 |
| Duration | 4 Years |
| 3-Year Exit | Bachelor's Degree |
| 4-Year Exit | Honours / Honours with Research |
| Specialisations | Marketing & Sales, Finance, HR |
| Eligibility | 10+2, Minimum 50% |
| First-Year Semester Fee | ₹1.71 Lakh |
| Approx. First-Year Fee | ₹3.42 Lakh |
| Application Fee | Verify on portal |
| Current Last Date | 5 September 2026 |
| Internship | Summer Internship – 5 Credits |
| Foreign Languages | French, German, Spanish |
| BBA-Specific Highest Package | Not clearly published |
Conclusion
Amity University Mumbai (Amity University Maharashtra) offers the BBA (Honours/Honours with Research) programme through Amity Business School, Mumbai. The programme is designed to develop students' capabilities in business management, leadership, analytical thinking, communication, entrepreneurship and professional skills.
The BBA provides three major specialisation options:
Marketing & Sales | Finance | Human Resources
The programme follows the NEP 2020 four-year undergraduate framework, allowing students to obtain a bachelor's degree after three years or continue into the fourth year for Honours / Honours with Research.
The curriculum combines management foundations, accounting, finance, marketing, HR, economics, business analytics, entrepreneurship, international business, behavioural science, technology and employability skills.
Students also receive exposure to French, German or Spanish, along with practical learning through projects, case discussions, presentations, industry interaction and a dedicated Summer Internship carrying 5 credits.
For Amity BBA admission 2026–27, the current official programme information specifies 10+2 with a minimum of 50% marks, while the current first-year non-sponsored semester fee is ₹1.71 lakh. The current official page lists 5 September 2026 as the last date to apply for the Mumbai campus.
Frequently Asked Questions – Amity University Mumbai BBA
1. What BBA programs are offered at Amity University Mumbai?
Amity University Mumbai offers several BBA options, including BBA (Honours/Honours with Research), BBA Banking & Finance, BBA Business Analytics, BBA Business Psychology, BBA International, BBA 3 Continent, and BBA International Business.
2. What is the duration of BBA at Amity University Mumbai?
The regular BBA (Honours/Honours with Research) is a 4-year program, with an option to exit after three years with a Bachelor's degree under the NEP-based structure. Some specialized BBA programs, such as BBA International and BBA 3 Continent, are 3-year programs.
3. What is the eligibility for BBA at Amity University Mumbai?
For the regular BBA (Honours/Honours with Research), students need to have completed 10+2 with a minimum of 50% aggregate marks. Eligibility varies for specialized BBA programs.
4. What is the BBA fee at Amity University Mumbai?
For the 2026 admission cycle, the listed first-year non-sponsored semester fee is ₹1.71 lakh for the regular BBA (Honours/Honours with Research). Fees differ for specialized programs.
5. What specializations are available in the regular BBA?
The regular BBA program offers specialization areas including Marketing & Sales, Finance, and Human Resources.
6. Does Amity University Mumbai offer BBA in Business Analytics?
Yes. BBA Business Analytics (Honours/Honours with Research) is a 4-year program for students interested in combining business management with data and analytical skills.
7. Does Amity University Mumbai offer BBA in Banking & Finance?
Yes. BBA Banking & Finance (Honours/Honours with Research) is a 4-year undergraduate program with a focus on banking, finance, and related business areas.
8. Does Amity University Mumbai offer BBA International?
Yes. BBA International is a 3-year program that includes a Global Study Program, providing students with an international-oriented business education. The eligibility is 12th with 55%, along with an essay and personal interaction.
9. What subjects are taught in Amity University Mumbai BBA?
The curriculum includes subjects such as Financial & Corporate Accounting, Management Foundations, business analytics, marketing, finance, human resources, economics, business strategy, and entrepreneurship, depending on the selected BBA program.
10. Does Amity University Mumbai BBA include practical learning?
Yes. The program emphasizes industry integration, experiential learning, innovative teaching methods, projects, and application of management concepts to real-world business situations.
11. Does Amity University Mumbai provide international exposure for BBA students?
Yes. International exposure is available through programs such as BBA International and BBA 3 Continent, while other undergraduate programs may also provide opportunities for study-abroad experiences depending on the program.
12. What career options are available after BBA from Amity University Mumbai?
BBA graduates can explore careers in marketing, finance, human resources, business analytics, banking, sales, business development, operations, consulting, international business, and entrepreneurship.
13. What jobs can I get after completing BBA?
Depending on your specialization, you can apply for roles such as Management Trainee, Business Analyst, Marketing Executive, HR Executive, Financial Analyst, Sales Executive, Business Development Executive, Operations Executive, and Digital Marketing Executive.
14. Can I pursue an MBA after BBA from Amity University Mumbai?
Yes. After completing BBA, students can pursue an MBA or other postgraduate management and professional programs in India or abroad.
15. Is Amity University Mumbai good for BBA?
Amity University Mumbai can be considered by students looking for a BBA with multiple specialization choices, experiential learning, industry-oriented education, international exposure, and Honours/Honours with Research options. Students should compare the latest fees, curriculum, specialization, admission requirements, campus facilities, and career opportunities before making a final decision.