Apeejay School of Management (ASM), Delhi

ASM's current official information confirms its AICTE approval, NBA accreditation, AIU MBA equivalence, two-year PGDM structure and 180-seat intake.

Apeejay School of Management is a suitable option for students seeking a PGDM programme in Delhi NCR with an emphasis on industry exposure, contemporary management skills, analytics, leadership and professional development.

• Established in 1993.

• Located in Dwarka, New Delhi.

• AICTE-approved PGDM programme.

• NBA-accredited PGDM.

• PGDM recognized as equivalent to MBA by AIU.

• Two-year full-time management programme.

• Industry-oriented curriculum.

• Five major specialization areas.

• Case-based and experiential learning.

• Live projects and industry interaction.

• Corporate mentorship opportunities.

• International collaborations and global exposure.

• Dedicated placement and career support.

• Technology-enabled learning environment.

• Strong alumni network of 10,000+ professionals.

• Modern campus infrastructure.

• Student-led clubs and committees.

• Opportunities for entrepreneurship and innovation.

Apeejay School of Management has received recognition through management education rankings and institutional awards.

Current Recognition

• AICTE-approved PGDM programme.

• NBA-accredited PGDM programme.

• AIU recognition for PGDM equivalence to MBA.

Listed as #7 among Private Institutes in the Times B-School Ranking 2025, according to ASM's official website.

Received the Institute of the Year Award 2024 from SEPC, Government of India, according to the institute.

ASM has also maintained NBA accreditation across multiple accreditation cycles, reflecting continued recognition of its PGDM programme.

The Post Graduate Diploma in Management (PGDM) at Apeejay School of Management is a two-year full-time programme designed to prepare students for managerial and leadership positions across different business functions.

The programme combines management fundamentals with practical exposure and contemporary business skills.

Students are exposed to:

• Case studies

• Live business projects

• Industry interactions

• Corporate mentorship

• Workshops

• Management simulations

• Presentations

• Group projects

• Industry immersion

• Leadership development

• Technology-enabled learning

The programme follows a trimester-based structure with six terms and allows students to develop expertise through specialization and elective courses.

ASM offers specialization opportunities in major management domains.

• Accounting & Finance

• Business Analytics

• Human Resources

• Marketing

• Operations & Decision Science

These specializations allow students to align their academic learning with their intended career path.

The ASM PGDM curriculum combines fundamental management education with specialized knowledge and practical business applications.

Core Areas

Students may study subjects related to:

• Marketing Management

• Financial Management

• Human Resource Management

• Operations Management

• Business Analytics

• Business Economics

• Accounting

• Strategic Management

• Organizational Behaviour

• Business Communication

• Entrepreneurship

• Supply Chain Management

• Digital Business

• Business Research

• Leadership

• Decision Sciences

The curriculum also integrates technology, analytics, innovation and contemporary business practices.

ASM highlights the development of critical thinking, strategic decision-making, leadership, collaboration, entrepreneurship and technology-oriented business capabilities.

Candidates seeking admission to the PGDM programme should meet the eligibility requirements prescribed by the institute.

Applicants should have:

• A bachelor's degree or equivalent in any discipline.

• Minimum 50% aggregate marks from a recognized Indian or foreign university.

Final-year bachelor's degree students can also apply, subject to fulfilling the prescribed requirements.

A valid score in one of the accepted management entrance examinations.

The institute's published admission information lists CAT, MAT, XAT, GMAT, CMAT and ATMA among the accepted examinations.

Accepted Entrance Exams

ASM accepts scores from multiple national-level management entrance examinations.

Accepted Exams

• CAT

• MAT

• XAT

• GMAT

• CMAT

• ATMA

This gives applicants multiple pathways to apply for the PGDM programme.

The admission process at Apeejay School of Management evaluates candidates on academic performance, entrance examination scores, communication ability, aptitude and overall profile.

Step 1: Appear for an Entrance Exam

Candidates can take an accepted examination such as:

• CAT

• MAT

• XAT

• GMAT

• CMAT

• ATMA

• Step 2: Submit the ASM Application

Eligible candidates need to complete the ASM application process and provide the required academic and entrance-test details.

Step 3: Shortlisting

Candidates are shortlisted based on parameters such as:

• Entrance examination score

• Graduation performance

• Class X performance

• Class XII performance

• Overall academic profile

• Step 4: Written Ability Test / Group Discussion

Shortlisted candidates may be evaluated through components such as:

• Written Ability Test

• Group Discussion

• Step 5: Personal Interview

The Personal Interview evaluates areas such as:

• Communication skills

• General awareness

• Analytical ability

• Career goals

• Academic background

• Leadership potential

• Personality

• Step 6: Final Admission Offer

Final admission decisions are made based on the institute's selection parameters and the candidate's overall profile.

ASM accepts multiple entrance examinations and does not position its admission process around a single publicly stated fixed CAT percentile.

Therefore, students should not treat a specific CAT percentile as an official ASM cut-off.

Admission is profile-based and considers entrance scores along with academic performance and subsequent selection stages.

Indicative Entrance Score Strategy

• Profile

• Admission Position

• Strong CAT/XAT/CMAT score

• Stronger profile

• Good entrance score + academics

• Competitive

• Moderate entrance score + strong academics

• Can be considered

• Strong academics + other accepted exam

• Potentially suitable

• Very low entrance score

• Admission becomes more challenging

Note: Actual shortlisting and admission criteria may vary by admission cycle. Students should check the official ASM admission notification before applying.

• ASM PGDM Fees 2026–28

For the 2026–28 two-year PGDM batch, the current official ASM fee structure lists:

ASM's official page says the PGDM fee includes items such as:

• International trip with certified training

• Advanced digital marketing training

• Data analytics with Advanced Excel & Python

• AI & ML exposure

• Laptop with ownership

• Examination fee

• Book Bank

• Library access

• Polo T-shirt

• Scholarships

ASM provides scholarships based on entrance examination performance and academic merit.

• Scholarship

• Indicative Eligibility

• ₹50,000

• 85–89.99 percentile in CAT/XAT/CMAT/ATMA/MAT/GMAT OR 80–89.99% in graduation

• ₹75,000

• 90–94.99 percentile in accepted exams OR 90–94.99% in graduation

• ₹1,00,000

95 percentile and above in accepted exams OR 95% and above in graduation

The institute specifies a maximum number of scholarships under each category, so students should check the current scholarship rules and availability.

According to ASM's published 2026–27 fee structure, the programme package includes several academic and professional-development components.

Included Components

• Academic programme

• Examination fee

• Book bank

• Library access

• Laptop

• Advanced digital marketing training

• Data analytics training

• AI & ML exposure

• International trip with certified training programme

• Other programme-related learning resources

Specific inclusions may be subject to the applicable batch and institute policies.

Apeejay School of Management has a dedicated placement function focused on connecting students with organizations across different industries.

Students receive career support through:

• Corporate interactions

• Pre-placement activities

• Career counselling

• Industry sessions

• Skill-development programmes

• Interview preparation

• Internship opportunities

• Corporate networking

ASM states that it maintains industry linkages and a strong placement track record across sectors.

Students can pursue roles in:

• Consulting

• Marketing

• Finance

• Business Analytics

• Human Resources

• Operations

• Sales

• Business Development

• Digital Marketing

• Data Analytics

• General Management

Placement figures such as average CTC, highest CTC and median CTC should be checked against the latest official placement report before publishing specific numbers.

ASM students can explore opportunities across multiple sectors.

Consulting & Professional Services

• Consulting firms

• Professional services companies

• Business advisory organizations

• Banking & Financial Services

• Banks

• NBFCs

• Financial services companies

• Fintech organizations

• Technology & Analytics

• IT companies

• Technology companies

• Analytics firms

• Digital businesses

• FMCG & Retail

• FMCG companies

• Consumer brands

• Retail organizations

• E-commerce businesses

• Manufacturing & Operations

• Manufacturing companies

• Logistics organizations

• Supply chain companies

• Infrastructure businesses

Recruiters and job profiles vary from one placement cycle to another.

Apeejay School of Management is located in Dwarka, New Delhi, and operates from a modern campus spread across approximately two acres, with a built-up area of more than 10,000 square metres.

The campus includes:

• Smart Classrooms

• Tutorial Rooms

• Discussion Rooms

• Conference Hall

• Auditorium

• Amphitheatre

• Computer Labs

• Digital Learning Facilities

• Faculty Facilities

ASM has eight equipped classrooms and two tutorial rooms, along with technology-enabled learning infrastructure.

Library

The library provides resources across:

• Marketing

• Finance

• HR

• International Business

• Operations

• Analytics

Students have access to national and international journals and digital resources including ProQuest, DELNET, Emerald Publishing Archives and the National Digital Library.

Computer Labs

ASM has four air-conditioned computer labs with a combined capacity of approximately 150 students. The institute also provides personal laptops to PGDM students.

Auditorium

The institute has a 400-seat air-conditioned auditorium equipped for:

• Seminars

• Conferences

• Guest lectures

• Academic events

• Industry interactions

• Sports & Recreation

Students can participate in:

• Basketball

• Volleyball

• Badminton

• Table Tennis

• Chess

• Carrom

• Foosball

These facilities are supported through the Dr. Stya Paul Sports Club.

Student life at ASM includes academic activities, professional clubs, cultural events, sports and entrepreneurship initiatives.

Students can participate in clubs such as:

• Business Analytics Club – Algorithm

• Finance Club

• Entrepreneurship Cell

• HR Squad

• Marketing Mavericks

• Operations Club – Ishikawa

• Cultural Club

• Sports Club

• Gender Championship Cell

These clubs provide opportunities for leadership, teamwork, competitions, networking and practical learning.

Student Activities

Students participate in:

• Business competitions

• Case studies

• Marketing competitions

• Finance activities

• Cultural events

• Sports competitions

• Industry interaction

• Entrepreneurship activities

• Workshops

• Guest lectures

• Conferences

• International Exposure

ASM promotes international learning through collaborations with international institutions.

Students may receive exposure through:

• Global immersion programmes

• International academic collaborations

• Faculty exchange

• International guest lectures

• Global projects

• International training opportunities

The institute also includes an international trip with a certified training programme within the current PGDM fee structure.

ASM's faculty includes academicians and professionals involved in teaching, research, consultancy and industry engagement.

The institute emphasizes:

• Research-oriented teaching

• Faculty development

• Case-based learning

• Industry interaction

• Applied management education

• Contemporary business knowledge

Faculty members also participate in research publications, research grants, consultancy projects and faculty development programmes.

Research & Innovation

ASM encourages students and faculty to engage with contemporary management research and emerging business challenges.

Key Research Areas

• Business Analytics

• Finance

• Marketing

• Human Resources

• Operations

• Entrepreneurship

• Digital Transformation

• Strategic Management

• Innovation

• Sustainability

• Technology Management

The institute also undertakes Management Development Programmes and consultancy activities that connect academic knowledge with real-world business challenges.

ASM has developed an alumni community of 10,000+ professionals working across industries and geographies.

The alumni network can support students through:

• Professional networking

• Career guidance

• Mentorship

• Industry interaction

• Guest sessions

• Business connections

• Entrepreneurship guidance

• Career Opportunities After PGDM

An ASM PGDM graduate can pursue careers across multiple management functions.

Popular Job Roles

• Business Analyst

• Marketing Manager

• Brand Executive

• Financial Analyst

• HR Manager

• HR Business Partner

• Operations Manager

• Supply Chain Analyst

• Business Development Manager

• Management Consultant

• Digital Marketing Manager

• Product/Business Analyst

• Sales Manager

• Strategy Executive

• Entrepreneur

• Industries

• Consulting

• Banking

• Financial Services

• IT & Technology

• Business Analytics

• FMCG

• Retail

• E-commerce

• Manufacturing

• Logistics

• Healthcare

• Telecommunications

• Digital Businesses

• Startups

• Important Admission Dates 2026

• Event

• Expected / Applicable Timeline

• PGDM Applications

• Open for 2026–28 batch

• Entrance Examination

• As per CAT/MAT/XAT/CMAT/GMAT/ATMA schedule

• Shortlisting

• After application and score evaluation

• WAT/GD/PI

• As per ASM admission schedule

• Final Admission Offer

• After selection process

• Programme Commencement

• As announced by ASM

ASM's official website is currently inviting applications for the PGDM 2026–28 batch.

Note: Exact dates can change. Candidates should check the official ASM admission portal for the latest schedule.

ASM can be considered by students looking for a management programme in Delhi with a moderate fee compared with several premium private B-schools.

• Two-year full-time PGDM

• AICTE approval

• NBA accreditation

• AIU MBA equivalence

• Industry-oriented curriculum

• Multiple entrance exam options

• Scholarship opportunities

• Career support

• Delhi-NCR location

• International exposure

• Laptop included in the current fee package

The current 2026–27 programme fee is ₹10.15 lakh plus ₹25,000 one-time charges and ₹10,000 refundable security deposit, making the stated grand total ₹10.50 lakh.

Why Apeejay School of Management Stands Out

Apeejay School of Management stands out because of its combination of three decades of management education, AICTE approval, NBA accreditation, AIU MBA equivalence, industry exposure and Delhi-NCR location.

The institute's PGDM provides students with multiple specialization choices, technology-oriented learning, live projects, corporate interaction, international exposure and professional development.

Its relatively accessible admission pathway through CAT, MAT, XAT, GMAT, CMAT and ATMA also makes it an option for students who want alternatives to a single entrance examination.

Apeejay School of Management (ASM), New Delhi is an established private management institute offering a two-year, full-time PGDM programme designed around contemporary business requirements.

With its 1993 establishment, AICTE approval, NBA accreditation, AIU MBA equivalence, industry-oriented curriculum, five specialization areas, modern infrastructure and international exposure, ASM provides students with a practical management education experience.

For students looking for a PGDM college in Delhi NCR with multiple entrance-exam options, industry interaction, professional development and a relatively accessible fee structure, ASM can be considered among the management institutes worth evaluating.

Candidates applying for ASM PGDM Admission 2026 generally need:

A Bachelor's degree from a recognised university.

The prescribed minimum academic qualification, with 50% marks in graduation generally required.

• A valid score in an accepted management entrance examination.

• Final-year graduation students may apply subject to the applicable admission conditions.

ASM considers academic performance at the graduation, Class 12 and Class 10 levels during admission.

Apeejay School of Management accepts scores from several management entrance examinations, including:

• CAT

• MAT

• XAT

• GMAT

• CMAT

• ATMA

The institute considers the applicable entrance-test score as part of its overall admission evaluation.

ASM does not publish one fixed percentile as the sole basis for PGDM admission.

The ASM PGDM Cutoff 2026 should therefore not be represented using an unofficial percentile as the institute's guaranteed cutoff.

Selection considers multiple factors, including:

• Entrance examination score

• Academic performance

• Work experience

• Written Ability Test

• Group Discussion/Extempore

• Personal Interview

• Overall profile

ASM follows a holistic admission process rather than relying only on an entrance-test score.

The general Apeejay School of Management PGDM Admission Process 2026 includes:

• Submit the online application form.

• Pay the applicable application fee.

• Submit academic and entrance-examination details.

• Undergo profile-based shortlisting.

• Appear for the Written Ability Test (WAT).

• Participate in Group Discussion/Extempore.

• Attend the Personal Interview (PI).

• Receive the final admission decision.

ASM states that applications are screened based on academic performance and extracurricular achievements before candidates are called for the selection rounds.

The ASM PGDM Selection Process 2026 evaluates candidates across several parameters.

The institute considers:

• Previous academic performance

• CAT/MAT/XAT/GMAT/CMAT/ATMA score

• Work experience

• Written Ability Test

• Group Discussion/Extempore

• Personal Interview

• Extracurricular achievements

• Overall profile

The final admission offer is made after a holistic assessment by the admission committee.

Yes. The 2026–27 PGDM fee structure states that a laptop with ownership is included as part of the programme's listed inclusions.

The fee structure also mentions:

• International Trip with Certified Training

• Advanced Digital Marketing Training

• SMM & SEO

• Performance Marketing

• Data Analytics with Advanced Excel & Python

• AI & ML

• Book Bank

• Library Access

• Examination Fee

Students should verify the latest 2026–27 accommodation options and charges directly with ASM before admission.

The institute's published PGDM fee structure does not include hostel charges in the ₹10.50 lakh grand total; therefore, accommodation should be considered separately when calculating the total cost of attendance.

The ASM PGDM provides students with opportunities to develop expertise in areas such as:

• Marketing

• Finance

• Human Resources

• Operations

• Business Analytics

• International Business

The institute also highlights contemporary areas such as Digital Marketing, AI, Machine Learning and Data Analytics.

12. Does ASM Delhi offer Business Analytics?

Yes. Business Analytics is one of the key areas offered through the ASM PGDM.

The programme provides exposure to:

• Data Analytics

• Advanced Excel

• Python

• Artificial Intelligence

• Machine Learning

• Business Intelligence

• Data-driven decision-making

The 2026–27 fee inclusions specifically mention training in Data Analytics with Advanced Excel & Python, AI & ML.

13. Is ASM Delhi good for Finance?

Yes. The ASM PGDM Finance pathway can be considered by students interested in:

• Banking

• Financial Services

• Corporate Finance

• Financial Analysis

• Investment Management

• Risk Management

• Consulting

The Finance specialisation provides students with management and finance-oriented knowledge for careers in financial services and corporate functions.

14. Is ASM Delhi good for Marketing?

Yes. Marketing is one of the key specialisation areas at ASM.

Students can explore career opportunities in:

• Digital Marketing

• Brand Management

• Sales

• Market Research

• Performance Marketing

• Business Development

• Product Marketing

The 2026–27 programme includes advanced training in Digital Marketing, SMM & SEO and Performance Marketing.

15. Does ASM PGDM provide industry exposure?

Yes. Industry-integrated learning is an important part of the programme.

Students can gain practical exposure through:

• Internships

• Live Projects

• Corporate Mentorship

• Guest Lectures

• Industry Interaction

• Business Projects

• Experiential Learning

ASM states that its industry-integrated approach is designed to provide students with real-world business exposure.

Yes. The ASM PGDM incorporates internships and live projects as part of its industry-oriented learning approach.

Internships provide students with an opportunity to apply classroom knowledge to actual business situations and gain professional experience before graduation.

Yes. International exposure is one of the features highlighted by ASM.

The institute's 2026–27 PGDM fee structure includes an international trip with certified training, while the programme also highlights international collaborations and exchange opportunities.

ASM is located in Dwarka, New Delhi, providing students access to the educational and corporate ecosystem of the National Capital Region.

The institute provides facilities and learning resources including:

• Classrooms

• Library

• Computer facilities

• Learning spaces

• Corporate interaction facilities

• Student activity areas

The institute's official address is Institutional Area, Sector 8, Dwarka, New Delhi – 110077.

After completing the Apeejay School of Management PGDM, graduates can explore careers in:

• Consulting

• Finance

• Banking

• Marketing

• Sales

• Human Resources

• Operations

• Business Analytics

• Technology

• Business Development

• Product Management

• General Management

• International Business

Career outcomes depend on the student's specialisation, academic performance, skills, internship experience and placement opportunities.

Yes. ASM highlights strong placement support and corporate linkages as part of its PGDM offering.

The institute focuses on connecting students with companies across different industries and preparing them for recruitment through its industry-oriented curriculum and professional development activities.

For website content, use the latest official placement report for specific figures such as average package, highest package, median salary and placement percentage rather than presenting unverified numbers.

21. Is Apeejay School of Management PGDM AICTE approved?

Yes. The ASM PGDM is AICTE approved.

The institute's admission policy also states that its PGDM is NBA accredited and has been granted MBA equivalence by AIU.

22. Is ASM PGDM equivalent to an MBA?

Yes. ASM's official admission policy states that its PGDM has been granted equivalence to an MBA degree by the Association of Indian Universities (AIU).

However, the official programme name remains PGDM. Therefore, for website content, use Apeejay School of Management PGDM rather than presenting the programme itself as an MBA degree.

Yes. ASM has published a 2026–27 scholarship structure based on entrance-examination performance and academic achievement.

The published scholarships include:

The number of scholarships is limited according to the published criteria.

24. Is ASM PGDM suitable for freshers?

Yes. The two-year PGDM can be considered by fresh graduates and early-career candidates who meet the academic and entrance requirements.

The admission process evaluates academic performance, entrance-test scores, extracurricular achievements and relevant work experience, meaning prior work experience is considered but is not the sole requirement.

ASM provides placement support and corporate interaction opportunities for PGDM students.

For your website, it is advisable to publish placement figures only from the latest official placement information, including:

• Highest Package

• Average Package

• Median Package

• Placement Percentage

• Number of Recruiters

• Top Recruiters

This avoids mixing historical placement figures with 2026 placement data.

26. Is Apeejay School of Management PGDM worth it in 2026?

The Apeejay School of Management PGDM can be considered by students looking for a two-year full-time management programme in Delhi with multiple entrance-exam options and a comparatively moderate published programme cost.

Key advantages include:

• Two-year full-time PGDM

• AICTE approval

• NBA accreditation

• AIU MBA equivalence

• ₹10.50 lakh total listed fee for 2026–27

• Laptop included

• Business Analytics exposure

• AI & ML training

• Digital Marketing training

• International training trip

• Internship and live-project exposure

• Multiple entrance exams accepted

• Scholarship opportunities

• Placement support

Candidates should compare ASM PGDM Fees 2026, Cutoff 2026, placements, specialisations, ROI and location with other Delhi-NCR B-schools before making a final decision.

27. Who should choose ASM PGDM 2026?

The programme can be suitable for students who:

• Have a Bachelor's degree

• Want a two-year PGDM

• Prefer to study in Delhi-NCR

• Are interested in Finance, Marketing, HR, Operations or Business Analytics

• Want exposure to AI, ML and Data Analytics

• Want Digital Marketing skills

• Prefer industry-integrated learning

• Want international exposure

• Are looking for scholarship opportunities

• Want a programme with AIU MBA equivalence

28. What makes ASM PGDM different from an MBA?

The ASM PGDM is a postgraduate diploma programme approved by AICTE. It is NBA accredited and has MBA equivalence granted by AIU.

An MBA is generally a university-affiliated postgraduate degree, while a PGDM is a diploma offered by an autonomous management institute.

For website content, the programme should therefore be referred to as Apeejay School of Management PGDM, while its AIU MBA equivalence can be mentioned separately.