Delhi
Apeejay School of Management (ASM), New Delhi is a well-established private management institute located in Dwarka, New Delhi. Established in 1993 by the Apeejay Education Society, the institute focuses on developing globally competent, socially responsible, and industry-ready management professionals.
ASM's flagship two-year full-time Post Graduate Diploma in Management (PGDM) is designed around contemporary business requirements, combining conceptual learning with case studies, live projects, corporate mentorship, industry interaction, and experiential learning.
The PGDM is approved by AICTE, accredited by NBA, and recognized by the Association of Indian Universities (AIU) as equivalent to an MBA degree.
Located in Dwarka, one of Delhi's well-connected educational and commercial areas, ASM provides students with opportunities to interact with businesses, professionals, entrepreneurs, and industry experts. The institute also promotes international exposure through collaborations, global immersion opportunities, faculty exchanges, and guest lectures.
ASM has built an alumni network of 10,000+ professionals, supporting students through professional networking, mentoring, and career opportunities.
Particular | Details |
|---|---|
Institute Name | Apeejay School of Management |
Popular Name | ASM Delhi / ASM Dwarka |
Established | 1993 |
Institute Type | Private Management Institute |
Location | Dwarka, New Delhi |
Flagship Programme | Post Graduate Diploma in Management (PGDM) |
Programme Duration | 2 Years |
Mode | Full-Time |
PGDM Approval | AICTE |
PGDM Accreditation | NBA |
MBA Equivalence | Recognized by AIU |
PGDM Intake | 180 |
Accepted Entrance Exams | CAT, MAT, XAT, GMAT, CMAT, ATMA |
Specializations | Accounting & Finance, Business Analytics, Human Resources, Marketing, Operations & Decision Science |
Campus Area | Approximately 2 Acres |
Official Website | Apeejay School of Management |
ASM's current official information confirms its AICTE approval, NBA accreditation, AIU MBA equivalence, two-year PGDM structure and 180-seat intake.
Apeejay School of Management is a suitable option for students seeking a PGDM programme in Delhi NCR with an emphasis on industry exposure, contemporary management skills, analytics, leadership and professional development.
Established in 1993.
Located in Dwarka, New Delhi.
AICTE-approved PGDM programme.
NBA-accredited PGDM.
PGDM recognized as equivalent to MBA by AIU.
Two-year full-time management programme.
Industry-oriented curriculum.
Five major specialization areas.
Case-based and experiential learning.
Live projects and industry interaction.
Corporate mentorship opportunities.
International collaborations and global exposure.
Dedicated placement and career support.
Technology-enabled learning environment.
Strong alumni network of 10,000+ professionals.
Modern campus infrastructure.
Student-led clubs and committees.
Opportunities for entrepreneurship and innovation.
Apeejay School of Management has received recognition through management education rankings and institutional awards.
AICTE-approved PGDM programme.
NBA-accredited PGDM programme.
AIU recognition for PGDM equivalence to MBA.
Listed as #7 among Private Institutes in the Times B-School Ranking 2025, according to ASM's official website.
Received the Institute of the Year Award 2024 from SEPC, Government of India, according to the institute.
ASM has also maintained NBA accreditation across multiple accreditation cycles, reflecting continued recognition of its PGDM programme.
The Post Graduate Diploma in Management (PGDM) at Apeejay School of Management is a two-year full-time programme designed to prepare students for managerial and leadership positions across different business functions.
The programme combines management fundamentals with practical exposure and contemporary business skills.
Students are exposed to:
Case studies
Live business projects
Industry interactions
Corporate mentorship
Workshops
Management simulations
Presentations
Group projects
Industry immersion
Leadership development
Technology-enabled learning
The programme follows a trimester-based structure with six terms and allows students to develop expertise through specialization and elective courses.
ASM offers specialization opportunities in major management domains.
Accounting & Finance
Business Analytics
Human Resources
Marketing
Operations & Decision Science
These specializations allow students to align their academic learning with their intended career path.
The ASM PGDM curriculum combines fundamental management education with specialized knowledge and practical business applications.
Students may study subjects related to:
Marketing Management
Financial Management
Human Resource Management
Operations Management
Business Analytics
Business Economics
Accounting
Strategic Management
Organizational Behaviour
Business Communication
Entrepreneurship
Supply Chain Management
Digital Business
Business Research
Leadership
Decision Sciences
The curriculum also integrates technology, analytics, innovation and contemporary business practices.
ASM highlights the development of critical thinking, strategic decision-making, leadership, collaboration, entrepreneurship and technology-oriented business capabilities.
Candidates seeking admission to the PGDM programme should meet the eligibility requirements prescribed by the institute.
Applicants should have:
A bachelor's degree or equivalent in any discipline.
Minimum 50% aggregate marks from a recognized Indian or foreign university.
Final-year bachelor's degree students can also apply, subject to fulfilling the prescribed requirements.
A valid score in one of the accepted management entrance examinations.
The institute's published admission information lists CAT, MAT, XAT, GMAT, CMAT and ATMA among the accepted examinations.
ASM accepts scores from multiple national-level management entrance examinations.
CAT
MAT
XAT
GMAT
CMAT
ATMA
This gives applicants multiple pathways to apply for the PGDM programme.
The admission process at Apeejay School of Management evaluates candidates on academic performance, entrance examination scores, communication ability, aptitude and overall profile.
Candidates can take an accepted examination such as:
CAT
MAT
XAT
GMAT
CMAT
ATMA
Step 2: Submit the ASM Application
Eligible candidates need to complete the ASM application process and provide the required academic and entrance-test details.
Candidates are shortlisted based on parameters such as:
Entrance examination score
Graduation performance
Class X performance
Class XII performance
Overall academic profile
Step 4: Written Ability Test / Group Discussion
Shortlisted candidates may be evaluated through components such as:
Written Ability Test
Group Discussion
Step 5: Personal Interview
The Personal Interview evaluates areas such as:
Communication skills
General awareness
Analytical ability
Career goals
Academic background
Leadership potential
Personality
Step 6: Final Admission Offer
Final admission decisions are made based on the institute's selection parameters and the candidate's overall profile.
ASM accepts multiple entrance examinations and does not position its admission process around a single publicly stated fixed CAT percentile.
Therefore, students should not treat a specific CAT percentile as an official ASM cut-off.
Admission is profile-based and considers entrance scores along with academic performance and subsequent selection stages.
Profile
Admission Position
Strong CAT/XAT/CMAT score
Stronger profile
Good entrance score + academics
Competitive
Moderate entrance score + strong academics
Can be considered
Strong academics + other accepted exam
Potentially suitable
Very low entrance score
Admission becomes more challenging
Note: Actual shortlisting and admission criteria may vary by admission cycle. Students should check the official ASM admission notification before applying.
ASM PGDM Fees 2026–28
For the 2026–28 two-year PGDM batch, the current official ASM fee structure lists:
Fee Component | Amount |
|---|---|
Instalment 1 | ₹3,15,000 |
Instalment 2 | ₹2,35,000 |
Instalment 3 | ₹2,35,000 |
Instalment 4 | ₹2,30,000 |
Programme Fee | ₹10,15,000 |
Other Charges – One Time | ₹25,000 |
Refundable Security Deposit | ₹10,000 |
Grand Total | ₹10,50,000 |
ASM's official page says the PGDM fee includes items such as:
International trip with certified training
Advanced digital marketing training
Data analytics with Advanced Excel & Python
AI & ML exposure
Laptop with ownership
Examination fee
Book Bank
Library access
Polo T-shirt
Scholarships
ASM provides scholarships based on entrance examination performance and academic merit.
Scholarship
Indicative Eligibility
₹50,000
85–89.99 percentile in CAT/XAT/CMAT/ATMA/MAT/GMAT OR 80–89.99% in graduation
₹75,000
90–94.99 percentile in accepted exams OR 90–94.99% in graduation
₹1,00,000
95 percentile and above in accepted exams OR 95% and above in graduation
The institute specifies a maximum number of scholarships under each category, so students should check the current scholarship rules and availability.
According to ASM's published 2026–27 fee structure, the programme package includes several academic and professional-development components.
Academic programme
Examination fee
Book bank
Library access
Laptop
Advanced digital marketing training
Data analytics training
AI & ML exposure
International trip with certified training programme
Other programme-related learning resources
Specific inclusions may be subject to the applicable batch and institute policies.
Apeejay School of Management has a dedicated placement function focused on connecting students with organizations across different industries.
Students receive career support through:
Corporate interactions
Pre-placement activities
Career counselling
Industry sessions
Skill-development programmes
Interview preparation
Internship opportunities
Corporate networking
ASM states that it maintains industry linkages and a strong placement track record across sectors.
Students can pursue roles in:
Consulting
Marketing
Finance
Business Analytics
Human Resources
Operations
Sales
Business Development
Digital Marketing
Data Analytics
General Management
Placement figures such as average CTC, highest CTC and median CTC should be checked against the latest official placement report before publishing specific numbers.
ASM students can explore opportunities across multiple sectors.
Consulting firms
Professional services companies
Business advisory organizations
Banking & Financial Services
Banks
NBFCs
Financial services companies
Fintech organizations
Technology & Analytics
IT companies
Technology companies
Analytics firms
Digital businesses
FMCG & Retail
FMCG companies
Consumer brands
Retail organizations
E-commerce businesses
Manufacturing & Operations
Manufacturing companies
Logistics organizations
Supply chain companies
Infrastructure businesses
Recruiters and job profiles vary from one placement cycle to another.
Apeejay School of Management is located in Dwarka, New Delhi, and operates from a modern campus spread across approximately two acres, with a built-up area of more than 10,000 square metres.
The campus includes:
Smart Classrooms
Tutorial Rooms
Discussion Rooms
Conference Hall
Auditorium
Amphitheatre
Computer Labs
Digital Learning Facilities
Faculty Facilities
ASM has eight equipped classrooms and two tutorial rooms, along with technology-enabled learning infrastructure.
The library provides resources across:
Marketing
Finance
HR
International Business
Operations
Analytics
Students have access to national and international journals and digital resources including ProQuest, DELNET, Emerald Publishing Archives and the National Digital Library.
ASM has four air-conditioned computer labs with a combined capacity of approximately 150 students. The institute also provides personal laptops to PGDM students.
The institute has a 400-seat air-conditioned auditorium equipped for:
Seminars
Conferences
Guest lectures
Academic events
Industry interactions
Sports & Recreation
Students can participate in:
Basketball
Volleyball
Badminton
Table Tennis
Chess
Carrom
Foosball
These facilities are supported through the Dr. Stya Paul Sports Club.
Student life at ASM includes academic activities, professional clubs, cultural events, sports and entrepreneurship initiatives.
Students can participate in clubs such as:
Business Analytics Club – Algorithm
Finance Club
Entrepreneurship Cell
HR Squad
Marketing Mavericks
Operations Club – Ishikawa
Cultural Club
Sports Club
Gender Championship Cell
These clubs provide opportunities for leadership, teamwork, competitions, networking and practical learning.
Students participate in:
Business competitions
Case studies
Marketing competitions
Finance activities
Cultural events
Sports competitions
Industry interaction
Entrepreneurship activities
Workshops
Guest lectures
Conferences
International Exposure
ASM promotes international learning through collaborations with international institutions.
Students may receive exposure through:
Global immersion programmes
International academic collaborations
Faculty exchange
International guest lectures
Global projects
International training opportunities
The institute also includes an international trip with a certified training programme within the current PGDM fee structure.
ASM's faculty includes academicians and professionals involved in teaching, research, consultancy and industry engagement.
The institute emphasizes:
Research-oriented teaching
Faculty development
Case-based learning
Industry interaction
Applied management education
Contemporary business knowledge
Faculty members also participate in research publications, research grants, consultancy projects and faculty development programmes.
ASM encourages students and faculty to engage with contemporary management research and emerging business challenges.
Business Analytics
Finance
Marketing
Human Resources
Operations
Entrepreneurship
Digital Transformation
Strategic Management
Innovation
Sustainability
Technology Management
The institute also undertakes Management Development Programmes and consultancy activities that connect academic knowledge with real-world business challenges.
ASM has developed an alumni community of 10,000+ professionals working across industries and geographies.
The alumni network can support students through:
Professional networking
Career guidance
Mentorship
Industry interaction
Guest sessions
Business connections
Entrepreneurship guidance
Career Opportunities After PGDM
An ASM PGDM graduate can pursue careers across multiple management functions.
Business Analyst
Marketing Manager
Brand Executive
Financial Analyst
HR Manager
HR Business Partner
Operations Manager
Supply Chain Analyst
Business Development Manager
Management Consultant
Digital Marketing Manager
Product/Business Analyst
Sales Manager
Strategy Executive
Entrepreneur
Industries
Consulting
Banking
Financial Services
IT & Technology
Business Analytics
FMCG
Retail
E-commerce
Manufacturing
Logistics
Healthcare
Telecommunications
Digital Businesses
Startups
Important Admission Dates 2026
Event
Expected / Applicable Timeline
PGDM Applications
Open for 2026–28 batch
Entrance Examination
As per CAT/MAT/XAT/CMAT/GMAT/ATMA schedule
Shortlisting
After application and score evaluation
WAT/GD/PI
As per ASM admission schedule
Final Admission Offer
After selection process
Programme Commencement
As announced by ASM
ASM's official website is currently inviting applications for the PGDM 2026–28 batch.
Note: Exact dates can change. Candidates should check the official ASM admission portal for the latest schedule.
ASM can be considered by students looking for a management programme in Delhi with a moderate fee compared with several premium private B-schools.
Two-year full-time PGDM
AICTE approval
NBA accreditation
AIU MBA equivalence
Industry-oriented curriculum
Multiple entrance exam options
Scholarship opportunities
Career support
Delhi-NCR location
International exposure
Laptop included in the current fee package
The current 2026–27 programme fee is ₹10.15 lakh plus ₹25,000 one-time charges and ₹10,000 refundable security deposit, making the stated grand total ₹10.50 lakh.
Apeejay School of Management stands out because of its combination of three decades of management education, AICTE approval, NBA accreditation, AIU MBA equivalence, industry exposure and Delhi-NCR location.
The institute's PGDM provides students with multiple specialization choices, technology-oriented learning, live projects, corporate interaction, international exposure and professional development.
Its relatively accessible admission pathway through CAT, MAT, XAT, GMAT, CMAT and ATMA also makes it an option for students who want alternatives to a single entrance examination.
Apeejay School of Management (ASM), New Delhi is an established private management institute offering a two-year, full-time PGDM programme designed around contemporary business requirements.
With its 1993 establishment, AICTE approval, NBA accreditation, AIU MBA equivalence, industry-oriented curriculum, five specialization areas, modern infrastructure and international exposure, ASM provides students with a practical management education experience.
For students looking for a PGDM college in Delhi NCR with multiple entrance-exam options, industry interaction, professional development and a relatively accessible fee structure, ASM can be considered among the management institutes worth evaluating.
Apeejay School of Management (ASM), Delhi is a management institute located in Dwarka, New Delhi. Established in 1993, the institute offers a two-year, full-time PGDM programme designed to develop management knowledge, analytical skills, leadership abilities and industry readiness.
The PGDM is AICTE approved, NBA accredited, and has been granted MBA equivalence by AIU.
The Apeejay School of Management PGDM is a two-year full-time postgraduate management programme.
The programme combines core management education with practical learning through internships, live projects, corporate mentorship, industry interaction and experiential learning. ASM also offers exposure to areas such as Business Analytics, Digital Marketing, AI, Machine Learning and International Business.
The Apeejay School of Management PGDM is a two-year full-time programme.
For the 2026 admission cycle, the institute lists a PGDM intake of 180 students.
Candidates applying for ASM PGDM Admission 2026 generally need:
A Bachelor's degree from a recognised university.
The prescribed minimum academic qualification, with 50% marks in graduation generally required.
A valid score in an accepted management entrance examination.
Final-year graduation students may apply subject to the applicable admission conditions.
ASM considers academic performance at the graduation, Class 12 and Class 10 levels during admission.
Apeejay School of Management accepts scores from several management entrance examinations, including:
CAT
MAT
XAT
GMAT
CMAT
ATMA
The institute considers the applicable entrance-test score as part of its overall admission evaluation.
ASM does not publish one fixed percentile as the sole basis for PGDM admission.
The ASM PGDM Cutoff 2026 should therefore not be represented using an unofficial percentile as the institute's guaranteed cutoff.
Selection considers multiple factors, including:
Entrance examination score
Academic performance
Work experience
Written Ability Test
Group Discussion/Extempore
Personal Interview
Overall profile
ASM follows a holistic admission process rather than relying only on an entrance-test score.
The general Apeejay School of Management PGDM Admission Process 2026 includes:
Submit the online application form.
Pay the applicable application fee.
Submit academic and entrance-examination details.
Undergo profile-based shortlisting.
Appear for the Written Ability Test (WAT).
Participate in Group Discussion/Extempore.
Attend the Personal Interview (PI).
Receive the final admission decision.
ASM states that applications are screened based on academic performance and extracurricular achievements before candidates are called for the selection rounds.
The ASM PGDM Selection Process 2026 evaluates candidates across several parameters.
The institute considers:
Previous academic performance
CAT/MAT/XAT/GMAT/CMAT/ATMA score
Work experience
Written Ability Test
Group Discussion/Extempore
Personal Interview
Extracurricular achievements
Overall profile
The final admission offer is made after a holistic assessment by the admission committee.
Yes. The 2026–27 PGDM fee structure states that a laptop with ownership is included as part of the programme's listed inclusions.
The fee structure also mentions:
International Trip with Certified Training
Advanced Digital Marketing Training
SMM & SEO
Performance Marketing
Data Analytics with Advanced Excel & Python
AI & ML
Book Bank
Library Access
Examination Fee
Students should verify the latest 2026–27 accommodation options and charges directly with ASM before admission.
The institute's published PGDM fee structure does not include hostel charges in the ₹10.50 lakh grand total; therefore, accommodation should be considered separately when calculating the total cost of attendance.
The ASM PGDM provides students with opportunities to develop expertise in areas such as:
Marketing
Finance
Human Resources
Operations
Business Analytics
International Business
The institute also highlights contemporary areas such as Digital Marketing, AI, Machine Learning and Data Analytics.
Yes. Business Analytics is one of the key areas offered through the ASM PGDM.
The programme provides exposure to:
Data Analytics
Advanced Excel
Python
Artificial Intelligence
Machine Learning
Business Intelligence
Data-driven decision-making
The 2026–27 fee inclusions specifically mention training in Data Analytics with Advanced Excel & Python, AI & ML.
Yes. The ASM PGDM Finance pathway can be considered by students interested in:
Banking
Financial Services
Corporate Finance
Financial Analysis
Investment Management
Risk Management
Consulting
The Finance specialisation provides students with management and finance-oriented knowledge for careers in financial services and corporate functions.
Yes. Marketing is one of the key specialisation areas at ASM.
Students can explore career opportunities in:
Digital Marketing
Brand Management
Sales
Market Research
Performance Marketing
Business Development
Product Marketing
The 2026–27 programme includes advanced training in Digital Marketing, SMM & SEO and Performance Marketing.
Yes. Industry-integrated learning is an important part of the programme.
Students can gain practical exposure through:
Internships
Live Projects
Corporate Mentorship
Guest Lectures
Industry Interaction
Business Projects
Experiential Learning
ASM states that its industry-integrated approach is designed to provide students with real-world business exposure.
Yes. The ASM PGDM incorporates internships and live projects as part of its industry-oriented learning approach.
Internships provide students with an opportunity to apply classroom knowledge to actual business situations and gain professional experience before graduation.
Yes. International exposure is one of the features highlighted by ASM.
The institute's 2026–27 PGDM fee structure includes an international trip with certified training, while the programme also highlights international collaborations and exchange opportunities.
ASM is located in Dwarka, New Delhi, providing students access to the educational and corporate ecosystem of the National Capital Region.
The institute provides facilities and learning resources including:
Classrooms
Library
Computer facilities
Learning spaces
Corporate interaction facilities
Student activity areas
The institute's official address is Institutional Area, Sector 8, Dwarka, New Delhi – 110077.
After completing the Apeejay School of Management PGDM, graduates can explore careers in:
Consulting
Finance
Banking
Marketing
Sales
Human Resources
Operations
Business Analytics
Technology
Business Development
Product Management
General Management
International Business
Career outcomes depend on the student's specialisation, academic performance, skills, internship experience and placement opportunities.
Yes. ASM highlights strong placement support and corporate linkages as part of its PGDM offering.
The institute focuses on connecting students with companies across different industries and preparing them for recruitment through its industry-oriented curriculum and professional development activities.
For website content, use the latest official placement report for specific figures such as average package, highest package, median salary and placement percentage rather than presenting unverified numbers.
Yes. The ASM PGDM is AICTE approved.
The institute's admission policy also states that its PGDM is NBA accredited and has been granted MBA equivalence by AIU.
Yes. ASM's official admission policy states that its PGDM has been granted equivalence to an MBA degree by the Association of Indian Universities (AIU).
However, the official programme name remains PGDM. Therefore, for website content, use Apeejay School of Management PGDM rather than presenting the programme itself as an MBA degree.
Yes. ASM has published a 2026–27 scholarship structure based on entrance-examination performance and academic achievement.
The published scholarships include:
Scholarship | Eligibility |
|---|---|
₹50,000 | 85–89.99 percentile in CAT/XAT/CMAT/ATMA/MAT/GMAT or 80–89.99% in graduation |
₹75,000 | 90–94.99 percentile or 90–94.99% in graduation |
₹1,00,000 | 95+ percentile or 95%+ in graduation |
The number of scholarships is limited according to the published criteria.
Yes. The two-year PGDM can be considered by fresh graduates and early-career candidates who meet the academic and entrance requirements.
The admission process evaluates academic performance, entrance-test scores, extracurricular achievements and relevant work experience, meaning prior work experience is considered but is not the sole requirement.
ASM provides placement support and corporate interaction opportunities for PGDM students.
For your website, it is advisable to publish placement figures only from the latest official placement information, including:
Highest Package
Average Package
Median Package
Placement Percentage
Number of Recruiters
Top Recruiters
This avoids mixing historical placement figures with 2026 placement data.
The Apeejay School of Management PGDM can be considered by students looking for a two-year full-time management programme in Delhi with multiple entrance-exam options and a comparatively moderate published programme cost.
Key advantages include:
Two-year full-time PGDM
AICTE approval
NBA accreditation
AIU MBA equivalence
₹10.50 lakh total listed fee for 2026–27
Laptop included
Business Analytics exposure
AI & ML training
Digital Marketing training
International training trip
Internship and live-project exposure
Multiple entrance exams accepted
Scholarship opportunities
Placement support
Candidates should compare ASM PGDM Fees 2026, Cutoff 2026, placements, specialisations, ROI and location with other Delhi-NCR B-schools before making a final decision.
The programme can be suitable for students who:
Have a Bachelor's degree
Want a two-year PGDM
Prefer to study in Delhi-NCR
Are interested in Finance, Marketing, HR, Operations or Business Analytics
Want exposure to AI, ML and Data Analytics
Want Digital Marketing skills
Prefer industry-integrated learning
Want international exposure
Are looking for scholarship opportunities
Want a programme with AIU MBA equivalence
The ASM PGDM is a postgraduate diploma programme approved by AICTE. It is NBA accredited and has MBA equivalence granted by AIU.
An MBA is generally a university-affiliated postgraduate degree, while a PGDM is a diploma offered by an autonomous management institute.
For website content, the programme should therefore be referred to as Apeejay School of Management PGDM, while its AIU MBA equivalence can be mentioned separately.
Apeejay School of Management (ASM), New Delhi offers career-oriented management education that combines academic learning with practical business exposure, industry interaction and professional development. Its postgraduate management programmes focus on building business knowledge, analytical thinking, leadership and decision-making skills through classroom learning, case studies, projects and experiential activities.
Explore Apeejay School of Management PGDM Admission 2026, eligibility, entrance exam cut-off, fees, selection process, placements and other important admission details.
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