Pune
Symbiosis Institute of Media & Communication (SIMC), Pune is a specialized institute under Symbiosis International (Deemed University), focused on media, communication and management education. Located at the Symbiosis Lavale campus near Pune, SIMC offers postgraduate programmes designed for careers in communication management, journalism, media industries, and film and digital production.
For MBA aspirants, SIMC offers a two-year full-time MBA in Communication Management. The programme combines management education with communication, media, branding, marketing and strategic communication. Admission to the MBA programme is through the Symbiosis National Aptitude Test (SNAP), followed by the institute's Group Exercise (GE) and Personal Interaction (PI) process.
SIMC is particularly suited to students who want to build careers at the intersection of business management, marketing, media, advertising, public relations, corporate communication and digital communication.
Particular | Details |
|---|---|
Institute Name | Symbiosis Institute of Media & Communication, Pune |
Popular Name | SIMC Pune |
Parent University | Symbiosis International (Deemed University) |
Institute Type | Private Deemed University Institute |
Location | Lavale, Pune, Maharashtra |
Flagship Management Programme | MBA – Communication Management |
MBA Duration | 2 Years / 4 Semesters |
Mode | Full-Time |
Programme Type | Residential |
MBA Intake | 120 Students |
Entrance Exam | SNAP |
Selection Process | SNAP + GE + PI |
Minimum Graduation Marks | 50% |
SC/ST Eligibility | 45% |
MBA Specialization | Communication Management |
Campus | Symbiosis Lavale Campus |
Highest CTC – 2023–25 | ₹21 LPA |
Average CTC – 2023–25 | ₹8.44 LPA |
Placement Rate – 2023–25 | 100% |
The official SIMC information confirms a 120-student intake for the MBA programme, two-year duration and SNAP-based admission.
SIMC Pune is a strong option for students who want to combine management education with communication and media expertise.
Part of the Symbiosis International (Deemed University) ecosystem.
Specialized MBA in Communication Management.
SNAP-based admission.
Two-year full-time residential programme.
Strong focus on communication and management.
Exposure to media, advertising and marketing.
Industry-oriented curriculum.
Practical and experiential learning.
Corporate communication exposure.
Digital communication and branding focus.
Opportunities in advertising and public relations.
Strong media-industry interaction.
Modern campus infrastructure.
Dedicated placement and internship support.
100% placement reported for the 2023–25 MBA batch.
Highest reported CTC of ₹21 LPA for the 2023–25 batch.
The flagship MBA in Communication Management is a four-semester, two-year programme designed for students who want to develop management capabilities along with specialized communication skills.
The programme prepares students for careers involving:
Strategic Communication
Corporate Communication
Marketing Communication
Brand Management
Advertising
Public Relations
Media Planning
Digital Communication
Event Management
Crisis Communication
Internal Communication
Career Prospects
Graduates can pursue roles such as:
Corporate Communication Manager
Marketing Communications Manager
Internal Communications Manager
Crisis Communication Manager
Public Relations Specialist
Brand Manager
Media Planner
Event Manager
Advertising Executive
Market Research Analyst
Communication Consultant
These career areas are also listed by SIMC as potential career prospects for the MBA programme.
The programme combines management concepts with communication-oriented learning.
Students develop knowledge in areas such as:
Marketing Management
Financial Management
Human Resource Management
Operations Management
Strategic Management
Business Analytics
Organizational Behaviour
Business Economics
Research Methodology
Business Communication
Communication & Media Areas
Students can explore:
Corporate Communication
Brand Communication
Advertising
Public Relations
Media Management
Digital Communication
Strategic Communication
Consumer Behaviour
Content Strategy
Communication Planning
Crisis Communication
Internal Communication
The combination helps students understand both the business side and communication side of organizations.
Although the programme is an MBA in Communication Management, students can develop career expertise across several related areas.
Suitable for students interested in:
Internal Communications
External Communications
Corporate Reputation
Employee Communication
Stakeholder Communication
Brand & Marketing Communication
Students can pursue:
Brand Management
Integrated Marketing Communication
Consumer Insights
Advertising
Campaign Management
Digital Marketing
Public Relations
Career opportunities include:
PR Consulting
Media Relations
Corporate PR
Reputation Management
Crisis Communication
Media Management
Students interested in the media industry can explore:
Media Planning
Media Strategy
Content Management
Digital Media
Entertainment Management
Eligibility Criteria
Candidates applying for the MBA programme must satisfy the prescribed eligibility requirements.
Applicants should have:
A bachelor's degree from a recognized university or Institution of National Importance.
Minimum 50% aggregate marks or equivalent grade.
45% marks or equivalent grade for Scheduled Caste/Scheduled Tribe candidates.
Final-year students may also apply, subject to fulfilling the prescribed graduation requirements.
Candidates with foreign qualifications must obtain the required equivalence certification from the Association of Indian Universities.
These requirements are specified in SIMC's admission information.
SIMC accepts the:
SNAP – Symbiosis National Aptitude Test
Candidates seeking admission to the MBA in Communication Management must appear for SNAP.
The admission process involves:
SNAP Examination
SIMC Programme Registration
Shortlisting
Group Exercise
Personal Interaction
Final Merit List
The institute states that appearing for SNAP is compulsory for admission to its MBA programme.
SIMC does not publish a permanently fixed official SNAP percentile cut-off. The effective shortlist level can change according to:
SNAP performance
Number of applicants
Applicant profile
Available seats
Overall competition
Indicative SNAP Percentile Guide
SNAP Percentile
Admission Position
95+
Very Strong
92–95
Strong
90–92
Competitive
85–90
Possible depending on profile
Below 85
More Challenging
Note: These are indicative guidance ranges, not an officially announced SIMC 2026 cut-off. Students should not treat them as guaranteed admission thresholds.
Step 1: Register for SNAP
Candidates must register for the SNAP examination.
Candidates can appear for the SNAP test according to the official examination schedule.
After SNAP registration, candidates must complete the separate SIMC MBA programme registration.
Candidates are shortlisted for the next stage based on their SNAP performance and applicable selection criteria.
Shortlisted candidates participate in the Group Exercise (GE).
The exercise evaluates areas such as:
Teamwork
Creativity
Problem-Solving
Innovation
Time Management
Step 6: Personal Interaction
The PI evaluates:
Communication Skills
Academic Background
Interpersonal Skills
Career Goals
Overall Personality
Step 7: Final Selection
Candidates are selected based on the prescribed admission criteria.
SIMC Pune MBA Fees 2026–28
For the MBA (Communication Management) programme, the approved first-year academic fee for Indian students is ₹7,51,000, with a ₹35,000 refundable institute deposit.
Amount | Academic Fee – Year 1 |
|---|---|
₹7,51,000 | Refundable Institute Deposit |
₹35,000 | Academic Fee + Deposit |
₹7,86,000 | Hostel & Mess |
Additional
The official SIMC fee structure lists hostel and mess charges separately and notes that they are subject to change based on the campus and accommodation type.
The current programme page shows the 2026–28 MBA fee structure with the academic fee split into four instalments of ₹3,75,500 each, totaling ₹7,51,000 per academic year.
The academic fee generally relates to programme and institutional academic expenses.
Students should budget separately for:
Hostel
Mess
Personal expenses
Laptop
Travel
Books and study materials
Additional certifications
Other living expenses
Students can explore scholarships and financial assistance available through Symbiosis International (Deemed University) and other eligible government or recognized schemes.
Depending on eligibility, students may explore:
University scholarships
Merit-based scholarships
Government scholarships
Category-based scholarships
Other financial assistance schemes
Scholarship eligibility and amounts can change by academic year, so candidates should verify the latest official notification before applying.
SIMC has a dedicated placement process supporting students in their transition from academics to professional careers.
The MBA programme provides career opportunities across:
Advertising
Marketing
Brand Management
Corporate Communication
Public Relations
Digital Marketing
Media Planning
Consulting
Market Research
Event Management
According to the institute's published placement data, the MBA (Communication Management) programme recorded the following results:
Batch | Placement Rate | Highest CTC | Average CTC |
|---|---|---|---|
2021–23 | 100% | ₹20.50 LPA | ₹8.24 LPA |
2022–24 | 100% | ₹21 LPA | ₹8.95 LPA |
2023–25 | 100% | ₹21 LPA | ₹8.44 LPA |
The institute also announced 100% placement for eligible students of the MBA (Communication Management) and MA Journalism batches of 2023–25 in May 2025.
Note: Placement outcomes can vary by batch, specialization, recruiter demand and market conditions.
SIMC graduates can build careers in:
Advertising
Account Management
Campaign Planning
Creative Strategy
Client Servicing
Advertising Operations
Marketing
Brand Management
Digital Marketing
Marketing Communication
Consumer Research
Product Marketing
Corporate Communication
Corporate Communications
Internal Communications
External Communications
Reputation Management
Public Relations
PR Management
Media Relations
Corporate PR
Crisis Communication
Media
Media Planning
Media Strategy
Digital Media
Content Strategy
Campus Infrastructure
SIMC is located at the Symbiosis Lavale campus near Pune, providing students with a residential academic environment.
The institute highlights infrastructure including:
Smart Classrooms
Studios
Computer Labs
Learning Spaces
Recreational Facilities
Residential Facilities
Digital Infrastructure
The official SIMC website specifically highlights smart classrooms, equipped studios, computer labs and recreational facilities.
As a residential programme, MBA students have access to campus accommodation.
Hostel-related facilities include:
Residential Rooms
Dining/Mess Facilities
Internet Connectivity
Common Areas
Recreation Facilities
Campus Security
Hostel and mess charges are listed separately in the official fee structure.
Student life at SIMC combines management education with media, communication, cultural and extracurricular activities.
Students can participate in:
Media Events
Management Competitions
Case Competitions
Workshops
Seminars
Cultural Events
Sports
Student Committees
Industry Events
Guest Lectures
Communication Projects
The SIMC campus provides dedicated student-life opportunities through clubs, societies and events.
One of the major advantages of SIMC is its focus on connecting classroom learning with the communication and media industry.
Students can gain exposure through:
Industry Interaction
Guest Lectures
Workshops
Live Projects
Corporate Projects
Internships
Case Studies
Management Events
Media Industry Engagement
This exposure is particularly valuable for students targeting careers in communication, marketing, advertising and media.
SIMC's teaching approach combines management education with practical communication and media learning.
Classroom Lectures
Case Studies
Presentations
Group Projects
Live Projects
Industry Sessions
Workshops
Simulations
Research Projects
Experiential Learning
The objective is to develop both managerial capabilities and communication expertise.
SIMC also maintains an academic research ecosystem around media and communication.
Research and academic initiatives can cover areas such as:
Communication Management
Media Studies
Digital Media
Advertising
Journalism
Strategic Communication
Corporate Communication
Consumer Behaviour
Media Technology
Communication Research
The institute also highlights research initiatives and centres as part of its academic ecosystem.
SIMC has an alumni community working across media, communication, advertising, marketing and corporate sectors.
Students can benefit from:
Career Mentoring
Industry Networking
Guest Sessions
Professional Guidance
Industry Insights
Alumni Interaction
Career Awareness
SIMC has continued to receive recognition in the media and communication education space.
The institute's website reports that SIMC was ranked India's #2 Private Media Institute in the Outlook-iCARE Rankings 2026.
Website note: Rankings should always be accompanied by the ranking organization and year because rankings can change annually.
For the MBA (Communication Management) 2026–28 batch, SIMC published the following schedule:
Event
Date
SIMC Online Registration Starts
August 1, 2025
SNAP Test 1
December 6, 2025
SNAP Test 2
December 14, 2025
SNAP Test 3
December 20, 2025
SNAP Result
January 9, 2026
SIMC Registration Closes
January 19, 2026
GE-PI Shortlist
January 31, 2026
GE-PI
February 27 – March 1, 2026
First Merit List
March 10, 2026
First Merit List Fee Payment Deadline
March 23, 2026
Note: These dates apply to the 2026–28 admission cycle. Future dates may change.
SIMC's ROI should be evaluated based on the student's intended career path.
For students interested in communication, advertising, marketing, PR, branding and media management, the specialized MBA can provide relevant industry exposure.
Symbiosis university ecosystem
Specialized MBA
Communication-focused curriculum
Residential campus
Industry interaction
Internship opportunities
Strong placement record
Media and marketing career opportunities
Pune location
Corporate communication exposure
The reported 2023–25 MBA batch recorded a ₹21 LPA highest CTC and ₹8.44 LPA average CTC, with 100% placement reported by SIMC.
SIMC is different from a conventional general MBA because its programme has a strong focus on communication management.
SIMC Pune
General MBA
Programme
MBA Communication Management
General MBA
Main Focus
Communication + Management
Broad Management
Best For
Media, Marketing, PR, Branding, Corporate Communication
Finance, Operations, Consulting, General Management
Entrance
SNAP
Varies
Industry Focus
Media & Communication
Multiple Industries
Career Areas
Marketing, PR, Advertising, Communication
Finance, Marketing, HR, Operations, Consulting
Programme Type
Residential
Depends on institute
SIMC is particularly suitable for students who already have an interest in communication-driven business careers.
SIMC Pune stands out because it brings together management education and communication expertise under the Symbiosis ecosystem.
Specialized MBA in Communication Management.
SNAP-based admission.
Two-year residential programme.
Strong media and communication orientation.
Marketing and branding exposure.
Corporate communication focus.
Advertising and PR career opportunities.
Digital communication exposure.
Industry interaction.
Experiential learning.
Strong placement record.
100% placement reported for the 2023–25 MBA batch.
₹21 LPA highest CTC reported for the 2023–25 MBA batch.
Modern Lavale campus.
Symbiosis academic ecosystem.
Symbiosis Institute of Media & Communication (SIMC), Pune is a specialized management institute offering an MBA in Communication Management for students interested in the intersection of business, media and communication.
The two-year residential programme combines management education with areas such as corporate communication, marketing communication, advertising, branding, public relations, digital communication and media management.
Admission is through SNAP, followed by Group Exercise and Personal Interaction. The institute's 2023–25 MBA placement data reports 100% placement, ₹21 LPA highest CTC and ₹8.44 LPA average CTC.
For students who want a conventional finance, operations or general-management MBA, other B-schools may be a better fit. However, for candidates targeting marketing, branding, advertising, corporate communication, PR and media-related management careers, SIMC Pune offers a more specialized pathway.
Symbiosis Institute of Media & Communication (SIMC), Pune is a specialised institute that combines management education with media and communication. The institute is located at the Symbiosis Lavale campus in Pune.
SIMC currently offers three postgraduate programmes:
MBA – Communication Management
M.A. – Journalism & Media Industries
M.A. – Film, Television & Digital Production
The SIMC MBA in Communication Management is a two-year, four-semester postgraduate management programme.
The programme focuses on combining management concepts with communication, media, branding and marketing skills.
The SIMC MBA (Communication Management) is a 2-year full-time programme consisting of four semesters.
For SIMC MBA Admission 2026, candidates are required to appear for the Symbiosis National Aptitude Test (SNAP).
The admission process consists of:
SNAP
Shortlisting
Group Exercise (GE)
Personal Interaction (PI)
SIMC states that appearing for SNAP is compulsory for admission to its MBA (Communication Management) programme.
For SIMC MBA Eligibility 2026, candidates must have:
A bachelor's degree from a recognised university/institution
Minimum 50% aggregate marks or equivalent grade
Minimum 45% marks or equivalent grade for SC/ST candidates
Final-year students can also apply, subject to fulfilling the required graduation criteria
Candidates holding foreign qualifications must obtain the required AIU equivalence certificate.
SIMC does not publish a single guaranteed SIMC MBA Cutoff 2026 that can be treated as a fixed SNAP percentile.
The admission process includes SNAP followed by GE and PI, so students should not consider an unofficial percentile as a guaranteed admission cutoff.
The required SNAP percentile can vary according to:
Number of applicants
SNAP performance
Shortlisting criteria
Competition
Performance in GE and PI
Therefore, students should aim for a strong SNAP score rather than relying on a specific unofficial cutoff.
For the 2026–28 MBA (Communication Management) batch, the official fee structure lists:
Academic Fee: ₹7,51,000 per year
Refundable Institute Deposit: ₹35,000
Refundable Hostel Deposit: ₹20,000
Hostel Fee: ₹1,57,300 per year for three-sharing accommodation
Mess Fee: ₹59,800 per year
The first-year payable amount, including the listed academic, hostel, mess and refundable deposits, is ₹10,82,900.
For the 2026–28 MBA batch, the published three-sharing hostel fee is ₹1,57,300 per year, with a ₹20,000 refundable hostel deposit.
Mess charges are listed separately at ₹59,800 per year. Hostel and mess charges are subject to applicable changes.
The SIMC MBA is focused on Communication Management and offers learning across areas such as:
Brand Management
Marketing Communication
Corporate Communication
Advertising
Public Relations
Media Management
Digital Communication
Marketing
Business and Communication Strategy
The curriculum is designed to connect management principles with communication and media applications.
Yes. SIMC is particularly relevant for students interested in marketing communication, brand management and consumer-facing business roles.
Students can build skills related to:
Brand strategy
Consumer insights
Marketing communication
Advertising
Digital marketing
Brand valuation
Marketing ROI
The fourth semester, for example, includes Brand Valuation and Return on Marketing Investments (ROMI).
Yes. Corporate Communication is one of the important career areas associated with the MBA programme.
Graduates can pursue roles involving:
Internal communication
Corporate reputation
Crisis communication
Stakeholder communication
Public relations
Corporate branding
SIMC lists Corporate Communication Manager, Internal Communications Manager and Crisis Communication Manager among its career prospects.
Yes. The programme is particularly suited to students who want to combine business management with advertising and media.
Potential career areas include:
Advertising
Media planning
Brand management
Event management
Marketing communications
Digital media
Communication consulting
SIMC lists Media Planner, Event Manager and Advertising Executive among its career prospects.
Yes. The programme includes practical and industry-oriented learning, allowing students to gain exposure to real-world communication and management projects.
Internships and industry engagement can help students apply classroom learning to branding, advertising, corporate communication, marketing and media-related projects.
Yes. SIMC emphasises industry and academic interaction through its industry-connect initiatives, practitioner engagement and practical learning opportunities.
Students can gain exposure through:
Industry interactions
Guest lectures
Live projects
Case studies
Practical assignments
Workshops
Corporate engagement
Media and communication projects
SIMC's MBA curriculum has a global and contemporary communication perspective, with emphasis on developing globally competent and ethically responsible communication professionals.
Students also benefit from being part of the wider Symbiosis International (Deemed University) ecosystem.
Yes. The institute's programme vision includes innovation and entrepreneurship, while the curriculum encourages creativity, problem-solving and business-oriented communication.
Students interested in entrepreneurship can explore opportunities in:
Digital media ventures
Advertising agencies
Communication consultancies
Content businesses
Marketing ventures
Creative enterprises
SIMC's official website currently reports the following placement figures for its MBA (Communication Management) and M.A. Journalism cohorts:
Highest Package: ₹21 LPA
Average CTC: ₹8.95 LPA
Total Placement: 100%
The institute reported 100% placement for the MBA (Communication Management) & M.A. (Journalism) batch of 2023–25. These figures represent the reported graduating batch and should not be interpreted as guaranteed outcomes for students joining the 2026–28 batch.
After completing the SIMC MBA in Communication Management, graduates can explore careers such as:
Corporate Communication Manager
Marketing Communications Manager
Internal Communications Manager
Crisis Communication Manager
Public Relations Specialist
Brand Manager
Media Planner
Event Manager
Advertising Executive
Market Research Analyst
Communication Consultant
These career areas are specifically listed by SIMC for the MBA programme.
The general SIMC MBA Admission Process 2026 involves:
Register for SNAP.
Appear for the SNAP examination.
Register for the SIMC MBA (Communication Management) programme.
Meet the prescribed eligibility criteria.
Get shortlisted after the SNAP stage.
Participate in Group Exercise (GE).
Participate in Personal Interaction (PI).
Merit list is announced.
Complete fee payment and admission formalities.
For the 2026–28 cycle, SIMC listed the first phase from August 1, 2025, with SNAP tests in December 2025, followed by the SIMC registration deadline of January 19, 2026. GE-PI was scheduled for February 27–March 1, 2026, with the first merit list announced on March 10, 2026.
The selection process consists of:
SNAP → Shortlisting → Group Exercise → Personal Interaction → Final Merit List
The Group Exercise assesses areas such as:
Innovation
Creativity
Problem-solving
Team skills
Time management
The Personal Interaction assesses factors including:
Communication skills
Interpersonal skills
Academic proficiency
Overall suitability for the programme.
SIMC Pune can be a strong choice for students who specifically want a career at the intersection of management, communication, media, branding and marketing.
Symbiosis Institute of Media & Communication (SIMC), Pune offers specialized management education focused on media, communication, marketing and the evolving digital business environment. The programme combines management concepts with practical learning, industry interaction, projects and experiential activities, helping students develop strategic, creative and communication skills for careers across media and business sectors.
Explore SIMC Pune MBA Admission 2026, eligibility, SNAP cut-off, fees, selection process, placements and other important admission details.
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